MTA Group
Why we built the group this way
We were tired of the old rules: the hidden numbers, the internal politics, and the fixed career ladders.
In practice: paid media, SEO, analytics and attribution, creative and UGC, web and app development, AI tooling and automation — plus the finance, legal and operations backbone the rest of them run on.
Everyone works hard. What differs between places is whether that work reliably returns a share of what it earns. We think it should, and that people with real experience do their best work when someone trusts them with the decisions — so we built the group around those two ideas and put the numbers where everyone can see them.
Who the teams are
Autonomous is a word until you can see the list. Seven teams are running now; each one owns its clients and its delivery.
- Force of Nature Europe
- Growth, paid media, SEO, analytics, attribution, creative, forecasting, BI, incrementality testing
- USA
- MTA Digital
- Performance marketing, SEO, UGC, analytics, creative strategy, e-commerce
- Poland, Europe
- Anchor Team
- SEO, GEO (AI)
- Poland, Europe
- SharkPress
- SEO, localization, international scaling, translation, expansion strategy
- Europe, Poland
- Metrics
- Web and app analytics, data strategy, BI
- Europe, Poland
- MTA CodeUnion
- Web development, app development, EdTech
- Poland, worldwide
- Performance Team
- Operations, finance, accounting, taxes, support, HR, legal
- Poland
Six more are in preparation or being restarted: CROly, AIMA, MTA Labs, The Flow, QS Expert and Zero. See them on the homepage
How the ecosystem works
We are a collective of autonomous teams working on one shared platform, and it runs on a handful of principles we do not trade away.
- 01Radical Transparency
- Teams see the numbers, the strategies and the incentive models. Shared goals and shared data make decisions faster and better. Nothing is hidden from the people whose work it describes.
- 02Meritocracy in Action
- Your impact defines your path, and the rewards follow it automatically. We measure real contributions and pay out on them, so nobody lobbies for a raise or plays title games. You can grow a portfolio, take a strategic role, or go deep on your craft without being pushed onto a managerial track.
- 03Entrepreneurship, Supported
- Starting from scratch is lonely and expensive. We give intrapreneurs the foundation — legal, finance, a network to ask — so you can build your own team faster, and with less downside, than you could alone.
- 04Autonomy for Grown-Ups
- We hire experienced people and trust them with their work, their time and their client relationships. Mentorship and peer accountability do the job micromanagement is usually brought in to do.
- 05Shared Success, Shared Infrastructure
- Teams operate independently while contributing to one operational backbone: finance, legal, ops. Overhead stays low, a new team costs less to start, and everyone has a stake in how the whole thing does.
- 06Aligned Partnerships
- Our economics are transparent, so outcomes track effort. There are no hidden margins and no goals that quietly work against yours — when the work pays off, it pays off for your team and for ours.
What the incentives actually reward
Show me the incentives and I will show you the outcome.
The outcome of the traditional agency model is burnout, politics, and misaligned goals. Hard work does not automatically reward those who contribute most.
Our outcome is a system of specialized teams where impact automatically rewards the people who earn it. We are challenging the assumptions that hold back great people.
What the old model produces
- Hidden margins and politics
- The lone-wolf entrepreneur
- Climbing a fixed ladder
- Siloed departments
- Rewarding titles and politics
How the split actually works
We use a percentage-based split. Each bucket is allocated to specific costs: investments, taxes, infrastructure, operations, recruitment, and team rewards.
It is nearly fixed, so there is no internal conflict between executives and team members over margins or EBITDA — the business margin is not what divides the organisation from its leadership, because it is capped and held rigid. Everyone is left arguing about efficiency and profitability instead, which is the argument worth having.
If we move, by mutual agreement, to a lighter package, the counter keeps running: every paid month counts, whatever its size.
Things you can check
The rest of this page is what we believe. These are what it produced.
Pulse: an agency's operating system, built in Claude Code
24,142 lines of production code maintained by one person. Every meeting becomes a specific message to a specific person — and three quality gates decide what ships.
Read the case studyThe Mega-Context Sandbox: how we stopped explaining our own projects to our tools
113 repositories across 8 agencies, 27 data sources and 207 skills in the canon — so every session starts with 28,000 characters of client knowledge instead of a blank page.
Read the case studyThe Forge: how we stopped looking at channels and started looking at the client’s business
An internal AI platform built on Claude Code. Monthly reports from 2 hours to 15 minutes, keyword research from 2 days to an hour — and, over the same period, NRR recovering from 59% to 80%.
Read the case study
Hear more about what we’re building
Our Polish-language podcast — all episodes in one place.
Paths with MTA Group
Hire us
Engage a specialist team with transparent economics.
Talk to a strategistJoin us
Grow your craft or take strategic ownership without a forced managerial track.
See open positionsStart a team
For top operators: bring an unfair advantage, and we’ll provide the platform.
Write to us
Questions we get asked
- Is this a single company or many?
- Both. Independent teams operate on one shared platform and brand.
- Not sure if you’re team leader material?
- Join an existing team first. Try leading a project, invent a new service, or engage in sales. You’ll discover whether starting your own team, company, or brand is right for you — without the upfront risk.
- Do you work outside Poland?
- Yes — Europe and the US, with English-first delivery.
Every team here sees the numbers. If that is how you want to work, tell us.